Listening to your customers will get you through this moment.
For the past 8 years, we’ve helped hundreds of stores use the Draft Method to understand their customers’ motivations – capturing tens of millions of dollars in the process. Yes, you should hire us.
Your store needs impact. Start designing for it.
Learn how to design with business goals in mind. Join Revise Weekly today for new links, resources, and actionable lessons:
What we’re doing now.
- We’ll be opening a consulting slot in February 2021. Apply now for a spot on our wait list.
Introducing Draft Teardown, the fastest & easiest way to start boosting your store’s conversion rate. Buy now, get actionable insight in a couple of weeks.- Draft Interview is the easiest way to understand what your customers are thinking, at a time when you can’t afford not to know what your customers are thinking.
- Want to implement the Draft Method yourself? Take our whole game plan for free. Our resource library has dozens of evergreen tutorials & guides for you & your team.
Schedule at least 30 conversations, or else you won’t get to a good product. Offer them a small incentive for helping you — a $100 Amazon or OpenTable gift card does the trick. Then go meet them in person if possible. Once there, use time wisely.
5 Minutes: Quick introductions.
30 Minutes: Sussing out the problem.
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- What are your top problems? (Can we verify that our target problem is a top priority for you?)
- How are you solving this problem today?
- How much are you spending to solve this problem? (If your product isn’t paid, ask them how much they care about the problem.)
- How does this problem impact your business?
10 Minutes: Here’s how we’re thinking of solving the problem.
10 Minutes: Feedback and next steps.